italian coffee poster

Grand Hotel Regoledo – Aldo Mazza – RICORDI PORTFOLIO — c.1910

Lithographic plate reproducing the poster design Grand Hotel Regoledo by Aldo Mazza issued as part of the well-known Ricordi Portfolio. This series presented a selection of important poster designs printed by the Ricordi publishing house during the height of the Italian poster movement between the late nineteenth and early twentieth centuries. The portfolio gathered together small-format reproductions of these works and was distributed internationally in the early twentieth century.

Casa Ricordi of Milan, originally a music publisher closely associated with the Italian opera world, developed a major lithographic printing workshop in the late nineteenth century. Through its printing department the firm produced posters for music, theatre, and commercial clients and became a central force in the development of the Italian poster. The artists working with Ricordi helped define the Italian version of Art Nouveau, often referred to as Stile Liberty.

Aldo Mazza was one of the principal designers associated with Ricordi. His posters and illustrations are recognized for their elegant compositions and refined color work, and he contributed numerous designs for theatre, publishing, and advertising.

Artist: Aldo Mazza
Title: CGrand Hotel Regoledo  (Ricordi Portfolio plate)
Printer / Publisher: Ricordi, Milan
Size: 10 x 14 inches / 25 x 36 cm
On / Off Linen: Unlined
Print Technique: Lithograph
Year: c.1910
Condition & Comments: Sold with matt board presented in photos ready to frame