italian design

Campari Soda by Giovanni Mingozzi 1950 on linen excellent

Carlo Mingozzi’s 1950 Campari Soda poster highlights the brand’s distinctive bottle, originally designed by Futurist artist Fortunato Depero in 1932. As the world’s first pre-mixed alcoholic beverage, Campari Soda came in a unique, single-serve bottle shaped like an inverted goblet. Mingozzi’s design emphasizes this form by placing the bottle next to a matching glass, drawing attention to their triangular shapes.

The minimalist composition follows the Object Poster style, which focuses solely on the product without additional slogans. A subtle gray border echoes the bottle’s design, reinforcing its visual impact. Mingozzi’s work blends artistic simplicity with effective advertising, making it a memorable example of mid-century poster design.

Artist: Mingozzi, Giovanni
Printer: Studio Mingozzi, Bologna
Size: 27.5 x 39″ / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: lithograph
Year: 1950
Condition & Comments: Excellent