Designed in 1909 by Italian artist Remo Fabbri, this lithograph promotes the Liquore del Reno, a liqueur produced by the Giulio Tartarini distillery in Pieve di Cento, Ferrara. The company was active in the early 20th century and proudly displayed its Grand Prix Medaglia d’Oro from the 1909 Florence exposition.
This 1940 printing is in lithography, just as the original was, and depicts a finely dressed woman enjoying a glass of the liqueur, accompanied by elegant period typography.
The poster is linen-backed and in excellent condition, preserving both the design and printing quality.
Liquore del Reno
Artist: Remg (Remo Fabbri)
Date: 1909 design, printed 1940
Size: 14.25 × 21.5 in / 36.1 × 54.6 cm
Print Technique: Lithograph
On Linen: Yes
Condition: Excellent (A)
Luxardo Zara (1938) Original Italian Liqueur Poster by A. Pomi
Original 1938 advertisement for Luxardo Zara, the Italian liqueur company known for its Maraschino and cherry brandies. Designed by Armando Pomi, this lithographic poster reflects the style of late-1930s Italian commercial art, a period when illustrated posters were the main form of brand communication.
The image was created to promote Luxardo’s products produced in Zara (Dalmatia) before the company relocated to northern Italy after World War II. It remains an authentic document of Italian advertising history and of one of the country’s oldest liqueur producers.
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Details
Artist: Armando Pomi
Year: c. 1938
Country: Italy
Printer: Arti Grafiche Navarra, Milano Italy
Print Technique: Lithograph
Size: 39 × 55 in / 100 × 140 cm (approx. 150 × 110 cm)
Condition: Excellent A condition
On Linen: Optional; allow ≈ 2 weeks for linen-backing before shipment
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Comments
Original lithograph, not a reproduction. Well-preserved example of Italian pre-war advertising for Luxardo, a company still producing liqueurs today.
MARSALA FLORIO — PLINIO CODOGNATO — 1951 – Italian Wine
Original Italian advertising poster for Marsala Florio designed by Plinio Codognato. The striking composition features a powerful classical figure in red raising his arm beneath the bold yellow lettering of the Florio brand name. The dramatic lighting and monumental figure evoke the strength and vitality associated with the famous Sicilian wine. The slogan below reads “Ristora • Rinfranca • Rinforza,” emphasizing the restorative and invigorating qualities of Marsala Florio.
This 1951 printing was issued by Gros Monti & Co., Torino, and is considered a later printing of Codognato’s celebrated Marsala Florio design originally created in the early 1930s. The poster is a strong example of Italian advertising graphics of the period, combining classical imagery with modern typography.
Plinio Codognato (1878–1940) was an important Italian poster artist and illustrator whose work helped shape Italian commercial graphic design in the early twentieth century. His posters are known for their bold figures, dramatic compositions, and clear graphic impact.
Artist: Codognato, Plinio
Title: Marsala Florio
Printer: Gros Monti & Co., Torino
Size: approx. 39 x 55 inches / 140 x 100 cm
On / Off Linen: On linen
Print Technique: Lithograph
Year: 1951
Condition & Comments: Excellent condition on linen.
