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  • French Loto Mermaid Poster (1989) by Bernard Villemot – Original French Lottery Advertising Poster

    French Loto Mermaid Poster (1989) by Bernard Villemot – Original French Lottery Advertising Poster

    $ 375

    French Loto – Mermaid Poster (1989) by Bernard Villemot

    Designed in 1989 by the celebrated French poster artist Bernard Villemot (1911–1989), this original French advertising poster was created for the Loterie Nationale to promote its summer holiday drawing, offering a potential jackpot of 33 million francs. Villemot portrays a reclining mermaid with a numbered tail, lounging on a beach under a radiant sky—a witty, elegant image of chance and seaside leisure.

    Printed by A. Karcher, Aubervilliers, this large-format work represents one of Villemot’s final poster designs, completed in the year of his passing. It exemplifies his hallmark blend of graphic simplicity, strong color, and visual charm that defined postwar French poster art.

    Details
    Artist: Bernard Villemot (1911–1989)
    Title: French Loto – Mermaid Poster
    Year: 1989
    Printer: A. Karcher, Aubervilliers
    Printing Technique: Offset lithograph
    Size: 47 x 69 inches
    Linen: Unlined
    Condition: Excellent

    Comments
    Original 1989 French Loto poster by Bernard Villemot featuring a mermaid reclining on a beach, created for the national lottery’s holiday drawing. Printed by A. Karcher, Aubervilliers. Excellent condition, vivid color, and an iconic late example by Villemot.

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  • Irradio Televison poster 1957 by Gino Boccasile

    Irradio Televison poster 1957 by Gino Boccasile

    $ 150

    Irradio Television – Gino Boccasile, 9 x 12 in

    Description
    Advertising poster by Gino Boccasile for Irradio television, issued in 1957. The design carries the caption “La visione che incanta” (“The vision that enchants”) and depicts a mermaid discovering a television set at the bottom of the sea. This phrase extended the earlier company slogan “La voce che incanta” (“The voice that enchants”) used for radios, highlighting Irradio’s transition from radio to television production.

    Irradio, founded in the 1930s as International Radio in Milan, was one of the pioneering Italian firms in consumer electronics. By the mid-1950s, the company entered the television market, promoting relatively affordable models with striking advertising campaigns. This small-format poster reflects that expansion, linking the brand’s identity with enchantment, sound, and now vision.

    Artist: Gino Boccasile
    Date: 1957
    Printer: [not stated]
    Size: 9 x 12 inches
    Print Type: Offset lithograph
    Condition: Excellent “A,” on linen
    Comments: Original Boccasile advertising poster for Irradio television, with mermaid imagery and the slogan “La visione che incanta.” Linen backed and preserved in excellent condition.

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