L’INSTANT TAITTINGER — c.1980 – large version – Champagne poster
$ 875L’INSTANT TAITTINGER — c.1980 – large version
Original French advertising poster for Taittinger Champagne. The design uses a clever visual device in which the viewer looks through the bowl of a Champagne flute to see the silhouette of an elegant blonde woman wearing a fitted black evening gown. The refined composition reflects the glamour and sophistication associated with Champagne advertising of the period. The figure is often thought to resemble Grace Kelly, though it was modeled after the French actress Catherine Deneuve.
Founded in 1932 by Pierre-Charles Taittinger, the Taittinger Champagne house remains one of the major family-run Champagne producers. The company has long emphasized traditional methods and careful control of quality, values reflected in its advertising campaigns.
Artist: Anonymous
Title: L’Instant Taittinger
Printer: Publicis, Reims
Size: 46.5 x 66.75 inches
On / Off Linen: On linen
Print Technique: Offset lithograph
Year: c.1980
Condition & Comments: Excellent condition on linen.