Television poster

Irradio Television – Gino Boccasile, 9 x 12 in

Description
Advertising poster by Gino Boccasile for Irradio television, issued in 1957. The design carries the caption “La visione che incanta” (“The vision that enchants”) and depicts a mermaid discovering a television set at the bottom of the sea. This phrase extended the earlier company slogan “La voce che incanta” (“The voice that enchants”) used for radios, highlighting Irradio’s transition from radio to television production.

Irradio, founded in the 1930s as International Radio in Milan, was one of the pioneering Italian firms in consumer electronics. By the mid-1950s, the company entered the television market, promoting relatively affordable models with striking advertising campaigns. This small-format poster reflects that expansion, linking the brand’s identity with enchantment, sound, and now vision.

Artist: Gino Boccasile
Date: 1957
Printer: [not stated]
Size: 9 x 12 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Irradio television, with mermaid imagery and the slogan “La visione che incanta.” Linen backed and preserved in excellent condition.