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Artist: Natoli Domenico detto Scapin Printer: Litografia “La Presse”, Milano Size: 27.5 x 39 in / 70 x 100 cm On/Off Linen: On Linen Print Technique: Lithograph Year: 1924 Condition: Excellent condition, some paper replacement only in the margin attop left side and bottom left side, colors bright not noticeable from 1 meter.
Ravello is a historic village perched above Italy’s Amalfi Coast, dating back to the 12th century. One of its famous landmarks is Villa Rufolo, built by a wealthy merchant family in the 1200s. The villa’s medieval architecture blends Greek, Arab, and Moorish influences due to Ravello’s location along Mediterranean trade routes. Villa Rufolo was first mentioned in 1353 in Boccaccio’s Decameron.
Ravello became a popular retreat for artists, musicians, and writers in the late 1800s during the Grand Tour era. Famous visitors included Robert Wagner, who composed part of his Parsifal opera here, as well as Virginia Woolf, D.H. Lawrence, Winston Churchill, and Greta Garbo. Today, Ravello still attracts celebrities seeking privacy on the Amalfi Coast.
The Italian National Tourist Board (ENIT), established in 1919, created posters like this one to promote travel within Italy. This particular poster, featuring Villa Rufolo, was designed by Publio Morbiducci (1889-1963), a noted artist known for his sculptures and designs for Italian currency and the 1936 Olympics.
Original 1933 Italian travel poster featuring Villa Rufolo in Ravello, designed by Publio Morbiducci and issued by the Italian National Tourist Board (ENIT). Ravello, a medieval village set high above the Amalfi Coast, is renowned for its panoramic views and historic architecture. Villa Rufolo, built in the 13th century by a wealthy merchant family, blends Arab, Moorish, and classical influences reflecting Ravello’s position on Mediterranean trade routes. The villa is famously mentioned in Boccaccio’s Decameron (1353).
From the late 19th century, Ravello became a celebrated retreat for artists, writers, and musicians during the era of the Grand Tour. Richard Wagner composed parts of Parsifal here, and later visitors included Virginia Woolf, D.H. Lawrence, Winston Churchill, and Greta Garbo.
Publio Morbiducci (1889–1963), best known as a sculptor and designer, also created striking poster art for ENIT. His works combined classical imagery with modernist design. This example, printed by Calcocromia Novarra, survives in nice condition with light folds and has strong historical significance as part of Italy’s interwar tourism campaign.
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Details
Title: Ravello – Villa Rufolo
Artist: Publio Morbiducci
Year: 1933
Editor: ENIT (Italian National Tourist Board)
Printer: Calcocromia Novarra
Size: 27.25 x 39 in.
Print Type: Lithograph
Linen: Not specified
Condition: Nice condition with light folds