Ghislaine 1950’s Fashion poster
$ 850GHISLAINE — 100% VISCOSE ANTIFROISS — 1954
Colorful French advertising poster promoting Ghislaine viscose fabric described as “le tissu de demi-saison” (the fabric for mid-season wear). The design shows a stylish mother measuring a young girl for a dress, both wearing bright red garments, with a playful beach ball at their feet. The composition uses bold color blocks and lively mid-century illustration typical of French commercial graphics of the 1950s. Printed for Boussac fabrics, a major French textile manufacturer. The artist signed the work in the plate, though the signature is not clearly identifiable. Printed in Paris by Gaillard Imprimerie.
Artist: Unknown (signed in plate, illegible)
Printer: Gaillard Imprimerie, Paris
Size: 31.5 x 45.5 inches
On / Off Linen: On linen
Print Technique: Offset lithograph
Year: 1954
Condition & Comments: Excellent condition. Very rare; the only example we have encountered.