Discover the timeless artistry of vintage advertising posters at Poster France. Our collection from France and Italy showcases iconic brands and celebrated poster artists, blending art and commerce seamlessly. These original posters offer a glimpse into the advertising world’s golden age, featuring the work of renowned creatives who defined poster art. Explore a treasure trove of vintage designs that continue to captivate collectors and art lovers alike. Own a piece of history with Poster France’s exquisite selection of original vintage advertising posters!
Artist: Georget, Guy Printer: Bedos, Paris Size: 11 x 15″ / 28 x 38.1 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1950 Condition & Comments: Excellent
Incandescenza – Giovanni Mattaloni, Plate 72 – 1897
Giovanni (Gianni) Mattaloni (Italian, 1852–1914)
Incandescenza, 1897
An original stone lithograph by Giovanni Mattaloni, issued as Plate 72 in Les Maîtres de l’Affiche, the monthly series published by Jules Cheret at Imprimerie Chaix, Paris, between 1895 and 1900. Each portfolio contained four numbered plates reproducing the most notable posters of the Belle Époque in reduced format.
Mattaloni’s Incandescenza promotes an early electric lighting product. The radiant female figure illuminated from within symbolizes the arrival of electric light, a technology that was rapidly transforming European cities. The design reflects Mattaloni’s distinctive Italian Art Nouveau style—combining flowing line, dramatic color, and a sense of motion characteristic of the Ricordi school.
Details
Original stone lithograph on wove paper
Printed by Imprimerie Chaix, Paris
From Les Maîtres de l’Affiche, Plate 72 (1897)
Sheet size: approximately 40 × 29 cm / 15.75 × 11.4 in.
Condition: Excellent; bright, clean impression on full sheet
Comments
A fine example from the series, highlighting Mattaloni’s contribution to Italian poster design and the era’s fascination with electric light.
Artist: Hohenstein Printer: Chaix Imprimerie, Paris Size: 12 x 16″ / 30.5 x 40.6 cm On/Off Linen: Unlined Year: 1895-9 Condition & Comments: Excellent A condition
A LA PLACE CLICHY BY PEAN FOR LES MAITRES DE L’AFFICHE
Les Maitres de l’affiche were stone lithographs printed by the Chaix Imprimerie in paris between the years 1895 and 1899. The celebrated the masters of the posters of that period. Paris for 4 plates to arrive every month. The plate is in excellent condition.
An original stone lithograph by Vaclav Oliva, issued as Plate 176 in Les Maîtres de l’Affiche, the monthly series published by Jules Cheret at Imprimerie Chaix, Paris, between 1895 and 1900. Subscribers received four numbered plates each month, representing leading poster artists of the Belle Époque.
This design advertises Zlata Praha (“Golden Prague”), an illustrated weekly newspaper published in Prague at the end of the nineteenth century. Oliva’s composition combines the clarity of Art Nouveau line with subtle color and a poised female figure symbolizing the cultural refinement of the Czech capital.
Details
Original stone lithograph on wove paper
Printed by Imprimerie Chaix, Paris
From Les Maîtres de l’Affiche, Plate 176 (1899)
Sheet size: approximately 40 × 29 cm / 15.75 × 11.4 in.
Condition: Excellent; strong, clean impression on full sheet
Comments
A beautifully preserved example from Les Maîtres de l’Affiche, uniting Parisian printing quality with a distinguished Central European subject.
A brilliant and iconic stone lithograph by Jules Chéret, issued as Plate 145 in Les Maîtres de l’Affiche, the renowned monthly series published at Imprimerie Chaix, Paris, between 1895 and 1900. Subscribers received four plates each month over five years, featuring reduced-format reproductions of the finest poster designs of the Belle Époque.
Chéret’s Saxoléine is among his most celebrated compositions. Created to advertise a brand of oil used for household lighting, the design captures Chéret’s revolutionary approach to poster art — he was the first artist to popularize the use of graceful, animated women to promote commercial products, transforming advertising into an art form. The vivacious figure, bathed in golden light, embodies the optimism and elegance of fin-de-siècle Paris.
Details
Original stone lithograph on wove paper
Printed by Imprimerie Chaix, Paris
From Les Maîtres de l’Affiche, Plate 145 (1898)
Sheet size: approximately 40 × 29 cm / 15.75 × 11.4 in.
Condition: Excellent; vivid impression on full sheet
Comments
An outstanding example of Chéret’s joyful style and his pivotal role in defining the modern poster. Saxoléine remains one of the most recognizable and enduring images from Les Maîtres de l’Affiche.
Artist: STEINLEN Printer: Chaix Imprimerie, Paris Size: 12 x 16″ / 30.5 x 40.6 cm On/Off Linen: Unlined Year: 1895-9 Condition & Comments: Excellent A condition
LE COUPABLE BY STEINLEN FOR LES MAITRES DE L’AFFICHE
Les Maitres de l’affiche were stone lithographs printed by the Chaix Imprimerie in paris between the years 1895 and 1899. The celebrated the masters of the posters of that period. Paris for 4 plates to arrive every month. The plate is in excellent condition.
Lippincotts – H G Carqueville – Les Maitres de l Affiche, Plate 20 – c. 1896
Original small-format lithograph from the Les Maitres de l Affiche series, plate 20, reproducing H. G. Carqueville’s design for Lippincotts. Issued in Paris by Imprimerie Chaix in the late 1890s, this plate presents Carqueville’s cover illustration in the reduced format characteristic of the series, with the Les Maitres de l Affiche blind stamp in the lower margin. In excellent condition on linen, it is a clean, well-preserved example of American magazine advertising as presented to the European poster-collecting public.
Details
Title: Lippincotts – Les Maitres de l Affiche, Plate 20
Artist: H. G. Carqueville
Date: c. 1896 (Les Maitres de l Affiche series)
Printer/Publisher: Imprimerie Chaix, Paris / Les Maitres de l Affiche
Size: Approx. 11 3/8 x 15 3/4 in. / 29 x 40 cm (sheet)
Print Type: Original color lithograph from Les Maitres de l Affiche (plate 20), with blind stamp in the lower margin
Condition: Excellent; backed on linen, fresh colors, clean image and margins, minimal signs of handling
Comments: Lippincotts magazine design by H. G. Carqueville in the small-format Les Maitres de l Affiche edition; a good example of Carqueville’s work in this important series.
Artist: WOODBURY Printer: Chaix Imprimerie, Paris Size: 12 x 16″ / 30.5 x 40.6 cm On/Off Linen: Unlined Year: 1895-9 Condition & Comments: Excellent A condition
THE JULY CENTURY BY WOODBURY FOR LES MAITRES DE L’AFFICHE
Les Maitres de l’affiche were stone lithographs printed by the Chaix Imprimerie in paris between the years 1895 and 1899. The celebrated the masters of the posters of that period. Paris for 4 plates to arrive every month. The plate is in excellent condition.
Artist: Greiffenhage Printer: Chaix Imprimerie, Paris Size: 12 x 16″ / 30.5 x 40.6 cm On/Off Linen: Unlined Year: 1895-9 Condition & Comments: Excellent A condition
PALL MALL BUDGET BY GREIFFENHAGE FOR LES MAITRES DE L’AFFICHE
Les Maitres de l’affiche were stone lithographs printed by the Chaix Imprimerie in paris between the years 1895 and 1899. The celebrated the masters of the posters of that period. Paris for 4 plates to arrive every month. The plate is in excellent condition.
Cacao Lacté – Les Maîtres de l’Affiche – Lucien Lefevre
Original plate Cacao Lacté by Lucien Lefèvre, published as part of the Les Maîtres de l’Affiche series. Issued between 1895 and 1899, the series presented reduced-format stone lithographs of the most important posters of the Belle Époque. Subscribers received four plates each month, printed by the Imprimerie Chaix in Paris under the direction of Jules Chéret.
Lucien Lefèvre (active late 19th–early 20th century) was a French poster artist whose commercial designs promoted food, drink, and consumer goods of the period. His work reflects the decorative spirit and vibrant color of fin-de-siècle advertising.
Printed at Chaix in Paris, this plate measures 11 × 16 in. (28 × 40.6 cm). It has been professionally mounted on linen and is preserved in excellent “A” condition.
⸻Artist: Lucien Lefèvre
Title: Cacao Lacté
Printer: Imprimerie Chaix, Paris
Date: 1895–1899 (Les Maîtres de l’Affiche series)
Size: 11 × 16 in. (28 × 40.6 cm)
Print Type: Stone Lithograph
On Linen: Yes
Condition: Excellent “A”
Harper’s March – Edward Penfield – Les Maitres de l Affiche, Plate 20 – c. 1896
Original small-format lithograph from the Les Maitres de l Affiche series, plate 20, reproducing Edward Penfield’s design for Harper’s March. Issued in Paris in the late 1890s by Imprimerie Chaix, this plate presents Penfield’s Harper’s cover in the reduced format characteristic of the series, with the Les Maitres de l Affiche blind stamp in the lower margin. This example is in excellent condition, professionally backed on linen with fresh color and clean margins, a strong Penfield image for both Harper’s and Les Maitres collectors.
Details
Title: Harper’s March – Les Maitres de l Affiche, Plate 20
Artist: Edward Penfield (1866–1925)
Date: c. 1896 (Les Maitres de l Affiche series)
Printer/Publisher: Imprimerie Chaix, Paris / Les Maitres de l Affiche
Size: Approx. 11 3/8 x 15 3/4 in. / 29 x 40 cm (sheet)
Print Type: Original color lithograph from Les Maitres de l Affiche (plate 20), with blind stamp in the lower margin
Condition: Excellent; backed on linen, fresh colors, clean image and margins, minimal signs of handling
Comments: Classic Penfield Harper’s design in the small-format Les Maitres de l Affiche edition; important for both Harper’s and Penfield collectors and a well-preserved impression on linen.
Artist: BEGGARSTAFF Printer: Das Moderne Plakat Size: 8.25 x 11.3″ / 21 x 28.7 cm On/Off Linen: Unlined Year: 1897 Condition & Comments: Excellent A condition
HARPERS BY BEGGARSTAFF FOR DAS MODERNE PLAKAT 1897
Das Moderne Plakat were stone lithographs printed by Jean Louis Sponsel in Germany in 1897. It celebrates the masters of the posters of that period recreating the famous posters of the period by the famous artists of the period. The plates came out in book form. Each is a stone lithograph. In Excellent condition