Italian & French Products Posters

Dentifrices Roi – c.1890s Original Vintage Poster

This original French stone lithograph from the 1890s advertises Dentifrices Roi — “Toothpaste of the King.” The design depicts a young woman in Belle Époque dress admiring her teeth in a hand mirror, a charming and aspirational image used to promote good dental care at the time.

Printed by Imprimerie, Paris, this large-format poster (39 x 55 inches) reflects the rich visual language of late 19th-century French advertising. The era was defined by advances in lithographic printing, allowing for fine detailing, subtle shading, and vibrant color saturation. Dental products such as Dentifrices Roi were often positioned as luxury goods, their advertising aimed at the growing urban middle class.

Mounted on linen for preservation, the poster remains in excellent condition, retaining its original detail and color quality more than a century later.

Artist: Anonymous
Printer: Imprimerie, Paris
Size: 39 x 55 in / 100 x 140 cm
On/Off Linen: On Linen
Print Technique: Stone Lithograph
Year: c.1890s
Condition: Excellent

An elegant example of Belle Époque commercial art, blending period fashion, product promotion, and fine lithographic craftsmanship.