Discover the timeless artistry of vintage advertising posters at Poster France. Our collection from France and Italy showcases iconic brands and celebrated poster artists, blending art and commerce seamlessly. These original posters offer a glimpse into the advertising world’s golden age, featuring the work of renowned creatives who defined poster art. Explore a treasure trove of vintage designs that continue to captivate collectors and art lovers alike. Own a piece of history with Poster France’s exquisite selection of original vintage advertising posters!
Original Italian poster for API Cioccolato, created by the artist Di Lullo and printed by Graf, Milano in 1950. The poster was issued to promote the API chocolate company, part of Italy’s postwar confectionery industry.
The image was produced using offset lithography and represents the advertising style of mid-century Italian graphics, emphasizing clear composition, product visibility, and simple typography. API was among several regional chocolate brands active in northern Italy during this period, distributing both domestic and export products.
This is an authentic original printing from 1950. The poster has been professionally mounted on linen and is in excellent condition.
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Title: API Cioccolato
Artist: Di Lullo
Date: 1950
Printer: Graf, Milano
Size: 27 x 39 inches on linen
Print Type: Offset Lithograph
Condition: Excellent
Comments: Authentic original Italian poster for API Chocolates, printed in 1950 by Graf Milano. Professionally linen-backed.
Cachou Lajaunie was created by Leonetto Cappiello in 1900 for the French maker of Cachou Lajaunie breath mints and printed by Imprimerie Vercasson, Paris. The image shows an elegantly dressed woman enjoying the product, presented against a simple background to emphasize the figure and the brand name. At this time, stone lithography was the standard method for high-quality advertising posters, allowing for precise color and detail.
This poster comes from the early years of Cappiello’s career and from the period when Art Nouveau dominated European design. It illustrates how commercial posters were used both to advertise products and to convey a sense of fashion and modern life.
The poster has been mounted on linen using archival materials and is graded “Excellent A.”
Leonetto Cappiello’s famous image for Thermogène, showing the green figure exhaling flames beside the bold red lettering. This version was printed in France by Dehon & Cie, Valenciennes, in the smaller 20 × 28 inch format. It dates from around 1940 and is a fine mid-century impression of one of Cappiello’s most recognizable advertising designs. Backed on linen, colors remain vivid and condition is excellent. A Certificate of Authenticity accompanies the piece.
Title: Le Thermogène
Artist: Leonetto Cappiello
Date: c.1940
Printer: Dehon & Cie, Imp. Valenciennes (France)
Size: 20 × 28 inches (approx. 50 × 71 cm)
Print Type: Lithograph
Condition: Excellent “A,” professionally backed on linen
Comments: Classic Cappiello advertising poster for Thermogène, French edition in reduced format, printed by Dehon & Cie. Includes Certificate of Authenticity. Securely packed, shipped FedEx 2-Day insured with guaranteed safe arrival.
Rare and Iconic poster by Cappiello done for Thermogene. Poster in excellent condition. Thermogene was a successful product sold from 1906 up until 1960’s and always used Cappiello’s design.
The Thermogene poster by Leonetto Cappiello is a classic example of early 20th-century advertising. Created for a French medicinal product, it shows a man holding the product, designed to relieve body aches. Cappiello’s bold use of color and simple design makes the poster eye-catching and memorable.
The poster is known for its strong lines and dynamic composition, which convey the product’s effectiveness. Thermogene remains one of Cappiello’s well-known works and is highly regarded by collectors of vintage advertising.
Artist: Cappiello, Leonetto Printer: Bruxelles Size: 29 x 39″ / 75 x 100 cm On/Off Linen: On Linen Print Technique: lithograph
Artist: Bernard Villemot
Date: Originally 1989 / This printing 1990s
Size: 16 × 24 in. (41 × 61 cm)
Print Type: Offset Lithograph
Condition: Excellent “A”
Comments:
Poster by Bernard Villemot for Bally, first created in 1989. This example is from a later printing in the 1990s. Known as Bally Kick or Bally Globe, the design was issued in both large and small formats. The present example is the smaller size, offset lithograph.
Bernard Villemot (1911–1989) was one of the leading French poster artists of the postwar period. His simplified forms and bold use of color made his designs instantly recognizable. Villemot worked extensively with Perrier, Orangina, and Bally, producing some of the most enduring advertising images of the 20th century. Bally Kick represents his late work for the Swiss shoe company.
Step into the world of sun and style with this original vintage BERGASOL sun lotion poster, created by the renowned Bernard Villemot around 1976. Expertly printed by BERGASOL, it showcases a vibrant and iconic vision of sun-kissed beauty.
This original vintage piece is in “Excellent A” condition on linen, reflecting its careful preservation. Villemot’s mastery in capturing the sun’s spirit and the joy of basking in its warmth shines through in every detail.
Artist: Villemot, Bernard
Size: 27.5 x 33.5″ / 85 x 62 cm
On/Off Linen: On Linen
Print Technique: offset lithograph
Year: 1976
Condition & Comments: Excellent on linen
Bally by Bernard Villemot 1979 original on linen excellent
Original 1979 fashion poster by Bernard Villemot for Bally, the Swiss luxury shoe and fashion house. The design features a striking view of a woman’s lower legs in front of a man’s, with both figures wearing elegant Bally shoes. Villemot’s minimalist yet bold style uses clean silhouettes, refined lines, and carefully balanced color to focus the viewer’s attention on the elegance and craftsmanship of the footwear.
This poster is part of Villemot’s celebrated series for Bally, which ran from the late 1960s through the 1980s and became some of the brand’s most iconic advertising. His work for Bally often emphasized legs, shoes, and posture, creating a sophisticated visual shorthand for style and quality. Printed by Bally in Switzerland and professionally mounted on linen, the piece remains in excellent condition.
BALLY
Artist: Bernard Villemot
Date: 1979
Printer: Bally
Size: 16.75 x 24.5 in
On/Off Linen: On Linen
Print Technique: Offset lithograph
Year: 1979
Condition & Comments: Excellent “A” condition on linen
Description
Advertising poster by Gino Boccasile for Paglieri, the Alessandria-based perfume and cosmetics company. Paglieri is especially known for its Felce Azzurra line and its talcum powders. This small-format design, attributed to around 1950, promotes Talco Paglieri “al boro timo”, showing a baby happily using the product. Issued as an offset lithograph and printed by Zannini & Cellerino, Alessandria, the poster is linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950
Printer: Zannini & Cellerino, Alessandria
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Talco Paglieri “al boro timo” with baby illustration. Linen backed and in excellent condition.
Artist: Boccasile, Gino Size: 9 x 12.5″ / 22.8 x 30.5 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1950 Condition & Comments: Excellent A condition on linen
Pozzi baby in a Ceramica poster by Gino Boccasile 1950 on linen excellent
The poster is an origianl printing 1950 by Gino Boccasile. The poster is on linen and in excellent condition.
Description
Advertising poster by Gino Boccasile for Irradio television, issued in 1957. The design carries the caption “La visione che incanta” (“The vision that enchants”) and depicts a mermaid discovering a television set at the bottom of the sea. This phrase extended the earlier company slogan “La voce che incanta” (“The voice that enchants”) used for radios, highlighting Irradio’s transition from radio to television production.
Irradio, founded in the 1930s as International Radio in Milan, was one of the pioneering Italian firms in consumer electronics. By the mid-1950s, the company entered the television market, promoting relatively affordable models with striking advertising campaigns. This small-format poster reflects that expansion, linking the brand’s identity with enchantment, sound, and now vision.
Artist: Gino Boccasile
Date: 1957
Printer: [not stated]
Size: 9 x 12 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Irradio television, with mermaid imagery and the slogan “La visione che incanta.” Linen backed and preserved in excellent condition.
