Original French poster issued for the postwar reconstruction loan, L’Emprunt de la Paix, encouraging citizens to subscribe to bonds financing the rebuilding of France after the First World War. The composition by Henry Lebasque contrasts a peaceful domestic scene in the foreground with workers, construction activity, factories, and smoke rising from industrial plants in the background. The family scene with the mother and child symbolizes the future generations of France, while the rebuilding and industrial landscape represents national recovery and reconstruction.
Henry Lebasque was an established French painter associated with Post-Impressionism and closely connected to the circle of artists around Pierre Bonnard and Edouard Vuillard. Like a number of prominent artists of the period, he contributed designs for public campaigns following the war. Posters such as this were part of a broader national effort encouraging citizens to invest in government bonds to finance rebuilding and economic recovery.
Artist: Lebasque, Henry
Printer: Imp. Maquet, Paris
Size: 31 x 47 inches / 80 x 120 cm
On / Off Linen: On linen
Print Technique: Lithograph
Year: c.1920
Condition & Comments: Excellent condition.
The Schmidt’s beer poster from the early 1960s features a couple riding bicycles, each carrying a six-pack of Schmidt’s beer in their front baskets. The slogan reads, “Give your thirst a taste of life… Go… Schmidt’s of Philadelphia.”
Poster Details
Measuring 23.5 x 45 inches, the poster was produced by C. Schmidt & Sons, Inc. It was printed on glossy paper and is often linen-mounted for preservation.
Brewery History
Founded in 1860 by Christian Schmidt, the brewery became one of Philadelphia’s largest. It was known for producing American lagers and expanded its distribution across the northeastern U.S.
Marketing and Closure
Schmidt’s promoted its beer through various advertisements, including the bicycle-themed poster. The brewery closed in 1987 due to competition from national brands, but its name remains associated with Philadelphia’s brewing history.
Artist: Anon Printer: L Schmidt & sons, Philadelphia Size: 114 x 60 cm/ 45 x 23.5 in On/Off Linen: On Linen Print Technique: offset lithograph Year: 1960’s original Condition & Comments: excellent
Artist: Alexis Kow Printer: Imprimerie Lyon Size: 31 x 47 ” / 80 x 120 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1950c Condition & Comments: excellent condition
Alexis Kow long known for his exceptional posters of Race Cars does this poster later in his career featuring the Starlett Motor Scooter. Make your life like a film its more than a motorycle than just a scooter !! excellent on linen
