devambez cappiello

Artist: Cappiello, Leonetto
Printer: Devambez, Italy
Size: 50 x 78 inches
On/Off Linen: On Linen
Print Technique: lithograph
Year: 1927

Cognac Monnet – Leonetto Cappiello (1927)

Bold, joyful, and instantly iconic, Cognac Monnet is one of Leonetto Cappiello’s most celebrated posters. Created in 1927, this vibrant image features a radiant woman with fiery red hair, lifting a glass of cognac that glows like the sun itself—a perfect expression of Cappiello’s famous tagline: “du soleil dans un verre” (“sunshine in a glass”).

Cappiello, often called the father of modern advertising, revolutionized poster design in the early 20th century with his use of vivid color, dramatic figures, and playful surrealism. With Cognac Monnet, he strips away clutter to focus entirely on a single, memorable image—an approach that still influences advertising today.

This original lithograph captures the energy and optimism of the Art Deco era. It remains a favorite among collectors for both its aesthetic power and its cultural significance as one of the great masterpieces of vintage liquor advertising.