Le Cri de Paris Leonetto Cappiello 1901 original French poster
$ 4,000Artist: Cappiello, Leonetto
Printer: Vercasson, Paris
Size: 45 x 63 in / 114.3 x 160 cm
On/Off Linen: On Linen
Print Technique: Lithograph
Year: 1901
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Artist: Cappiello, Leonetto
Printer: Vercasson, Paris
Size: 45 x 63 in / 114.3 x 160 cm
On/Off Linen: On Linen
Print Technique: Lithograph
Year: 1901
Artist: Cappiello, Leonetto
Printer: Devambez, Italy
Size: 27.5 x 39″ / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: lithograph
Year: 1921
This rare and iconic poster by Leonetto Cappiello was created for Bitter Campari in Italy. In excellent condition, it features vibrant colors and no restorations, a true testament to its preservation. This specific version is particularly rare, printed on heavier paper with a light varnish. Advertisers like Campari used such high-quality materials to ensure the poster’s durability, allowing it to endure outdoor display with greater resilience.
Known as the “Spiritello,” the poster depicts a pierrot clown wrapped in an orange peel, symbolizing the zest and vibrancy of Campari. This design is widely regarded as the most famous and iconic image created for Campari, and one of the most influential works by Cappiello.
Campari, an iconic Italian aperitif, has long been celebrated for its creative advertising. This poster is a prime example of the brand’s innovative approach and the golden age of Italian advertising. For collectors, it represents a rare opportunity to own a piece of advertising history, blending artistry, culture, and timeless appeal.
Artist: Cappiello, Leonetto
Printer: Devambez, Italy
Size: 50 x 78 inches
On/Off Linen: On Linen
Print Technique: lithograph
Year: 1927
Cognac Monnet – Leonetto Cappiello (1927)
Bold, joyful, and instantly iconic, Cognac Monnet is one of Leonetto Cappiello’s most celebrated posters. Created in 1927, this vibrant image features a radiant woman with fiery red hair, lifting a glass of cognac that glows like the sun itself—a perfect expression of Cappiello’s famous tagline: “du soleil dans un verre” (“sunshine in a glass”).
Cappiello, often called the father of modern advertising, revolutionized poster design in the early 20th century with his use of vivid color, dramatic figures, and playful surrealism. With Cognac Monnet, he strips away clutter to focus entirely on a single, memorable image—an approach that still influences advertising today.
This original lithograph captures the energy and optimism of the Art Deco era. It remains a favorite among collectors for both its aesthetic power and its cultural significance as one of the great masterpieces of vintage liquor advertising.
Cordial Campari banner Leonetto Cappiello 1921
Rare and Iconic banner poster by Cappiello done for Bitter Campari in Italia. Poster in excellent condition A beautiful colors, no restorations !! This is a rare rare version on heavier paper. Lettering created by Cappiello in 1921 for use with either the Spiritello image or Saint Bernard image or used by itself.
Artist: Cappiello, Leonetto
Printer: Devambez, Italy
Size: 59″ x 27.75″/ 150cm x 70cm
On/Off Linen: On Linen (2 week delay to linenback)
Print Technique: lithograph
Year: 1921
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