Campari Soda by Giovanni Mingozzi 1950 on linen excellent
Carlo Mingozzi’s 1950 Campari Soda poster highlights the brand’s distinctive bottle, originally designed by Futurist artist Fortunato Depero in 1932. As the world’s first pre-mixed alcoholic beverage, Campari Soda came in a unique, single-serve bottle shaped like an inverted goblet. Mingozzi’s design emphasizes this form by placing the bottle next to a matching glass, drawing attention to their triangular shapes.
The minimalist composition follows the Object Poster style, which focuses solely on the product without additional slogans. A subtle gray border echoes the bottle’s design, reinforcing its visual impact. Mingozzi’s work blends artistic simplicity with effective advertising, making it a memorable example of mid-century poster design.
Artist: Mingozzi, Giovanni Printer: Studio Mingozzi, Bologna Size: 27.5 x 39″ / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1950 Condition & Comments: Excellent
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 27.5 x 39″ / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1921
This rare and iconic poster by Leonetto Cappiello was created for Bitter Campari in Italy. In excellent condition, it features vibrant colors and no restorations, a true testament to its preservation. This specific version is particularly rare, printed on heavier paper with a light varnish. Advertisers like Campari used such high-quality materials to ensure the poster’s durability, allowing it to endure outdoor display with greater resilience.
Known as the “Spiritello,” the poster depicts a pierrot clown wrapped in an orange peel, symbolizing the zest and vibrancy of Campari. This design is widely regarded as the most famous and iconic image created for Campari, and one of the most influential works by Cappiello.
Campari, an iconic Italian aperitif, has long been celebrated for its creative advertising. This poster is a prime example of the brand’s innovative approach and the golden age of Italian advertising. For collectors, it represents a rare opportunity to own a piece of advertising history, blending artistry, culture, and timeless appeal.
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 50 x 78 inches On/Off Linen: On Linen Print Technique: lithograph Year: 1927
Cognac Monnet – Leonetto Cappiello (1927)
Bold, joyful, and instantly iconic, Cognac Monnet is one of Leonetto Cappiello’s most celebrated posters. Created in 1927, this vibrant image features a radiant woman with fiery red hair, lifting a glass of cognac that glows like the sun itself—a perfect expression of Cappiello’s famous tagline: “du soleil dans un verre” (“sunshine in a glass”).
Cappiello, often called the father of modern advertising, revolutionized poster design in the early 20th century with his use of vivid color, dramatic figures, and playful surrealism. With Cognac Monnet, he strips away clutter to focus entirely on a single, memorable image—an approach that still influences advertising today.
This original lithograph captures the energy and optimism of the Art Deco era. It remains a favorite among collectors for both its aesthetic power and its cultural significance as one of the great masterpieces of vintage liquor advertising.
Rare and Iconic banner poster by Cappiello done for Bitter Campari in Italia. Poster in excellent condition A beautiful colors, no restorations !! This is a rare rare version on heavier paper. Lettering created by Cappiello in 1921 for use with either the Spiritello image or Saint Bernard image or used by itself.
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 59″ x 27.75″/ 150cm x 70cm On/Off Linen: On Linen (2 week delay to linenback) Print Technique: lithograph Year: 1921
