A charming and highly effective advertising poster for Campari Soda, created for the French-speaking Swiss market. The design embraces simplicity: the phrase “Éteint la Soif” (“Quench Your Thirst”) is written directly in the sand, shaded by a Campari beach umbrella. With minimal elements, the image captures the essence of summer refreshment and Mediterranean leisure, demonstrating how understated design can create a lasting visual impact.
Printed in 1963 by Traub, this original poster was issued for the French-speaking regions of Switzerland, including Geneva and Lausanne. A corresponding Italian-language version exists with the phrase “Disseta,” reflecting the multilingual nature of the Swiss market and Campari’s broad European reach.
The poster’s clean composition and playful concept place it firmly within the tradition of mid-century beverage advertising, where strong ideas and clear messaging were central to the visual language.
Details
Title: Campari Soda — Éteint la Soif
Artist: Traub
Year: 1963
Size: 36 x 50 inches
On / Off Linen: On linen
Print Type: Offset lithograph
Condition: Excellent A
Comments: Original 1963 Campari Soda poster printed by Traub for the French-speaking Swiss market. Rare example of minimalist mid-century advertising design.
Artist: Ciriello Printer: Rotopress, Roma Size: 39 x 55″ / 100 x 140 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1978 Condition & Comments: Excellent condition
Fangio Una Vita a 300 All’Ora or Fagio life at 300 km an hour
Fangio and Sterling Moss drove the Maserati 250F pictured here in this fantastic poster to many victories during the 1950’s. Fangio Una Vita a 300 all’Ora or Fangio life at 300 km an hour original printing on linen 1978 in excellent “A” condition with Artwork by reknown Italian Artist Ciriello.
Campari Poster by Adolfo Hohenstein (c. 1900) – Original Art Nouveau Design (known as “Liberty” in Italy)
This original Campari poster, designed by Adolfo Hohenstein around 1900, is an example of Art Nouveau advertising. Measuring 39 x 78 inches, it depicts two gentlemen seated at a table enjoying Campari. The composition reflects the elegance of Italian café culture from the early 20th century, with Hohenstein’s signature use of flowing lines and atmospheric detail.
Adolfo Hohenstein (1854–1928) was a German-Italian painter, illustrator, and graphic artist who played a major role in the development of early Italian poster design. Often referred to as the father of Italian poster art, he was a key figure in the Art Nouveau movement, influencing later artists such as Leonetto Cappiello and Marcello Dudovich. Hohenstein’s work is characterized by elegant figures, dynamic compositions, and rich decorative elements, all of which are present in this Campari design.
The poster has been mounted on linen and is in excellent condition.
• Artist: Adolfo Hohenstein
• Year: Circa 1900
• Size: 39 x 78 inches
• Condition: Excellent, mounted on linen
• Rarity: Original early Campari advertising poster
Cachou Lajaunie was created by Leonetto Cappiello in 1900 for the French maker of Cachou Lajaunie breath mints and printed by Imprimerie Vercasson, Paris. The image shows an elegantly dressed woman enjoying the product, presented against a simple background to emphasize the figure and the brand name. At this time, stone lithography was the standard method for high-quality advertising posters, allowing for precise color and detail.
This poster comes from the early years of Cappiello’s career and from the period when Art Nouveau dominated European design. It illustrates how commercial posters were used both to advertise products and to convey a sense of fashion and modern life.
The poster has been mounted on linen using archival materials and is graded “Excellent A.”